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ACHIEVEMENTS

I've helped many companies achieve major growth through re-thinking their businesses, spotting opportunities and developing hundreds of successful projects in all marketing and advertising areas. I've also played major roles in about 30 new products and services (including many well-known brands; some that I initiated) and written over 50 business plans.

I've done it for companies as small as a 1 person theatre production, where I helped fill the house on virtually no budget, up to personally conceiving and executing a plan that's earned over $1 billion in profit for a Fortune 500.

A Few Examples

  • Helped a public relations and advertising agency to develop a business pitch that landed a major new client
  • Proposed and co-ordinated Canada-wide research, plus helped develop re-branding and creatve concepts for a leading travel services company
  • Designed, wrote and coded a new website for a recording services company
  • Wrote business plans for a new software, greeting card line, frozen novelty, homeopathic medicine kit and many others
  • Gave a non-profit arts group its best membership increase in its 60 year history
  • Personally increased a bank's annual profits by $90 million
  • Created the first Canadian telephone and PC banking services
  • Turned a chocolate and confections company into a market leader with 40% corporate growth in under 1 year
  • Record high Retirement Savings Plan and GIC sales
  • Generated 40% growth for both a major fruit drink and a leading snack food
  • Created company-wide "Smart Card" strategic plans for a major bank and also for a communications giant
  • Doubled a theatre group's audience level without extra spending
  • "One of the best business plans I've read. Thanks for the great job!"
    D. Archibald - President, Director, CEO



    "...able to find the right target audience, write excellent copy and create promotions that are great..."
    J. Kapec - President


    "...results speak for themselves: market leadership..."
    S. Abelow - Creative Director


    "...extraordinarily talented and well-rounded...supplemented our team effort without missing a step."
    S. MacPhee - President and CEO