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HOW I CAN HELP YOU



Here are some of the things I can do to help your business grow.

  • Analyze your business and see what needs to change
  • Develop the strategies and plans your company needs for success
  • Be your "Marketing Director" to handle projects from start to finish
  • Assemble and lead a team of top creative and production resources for any project
  • Help your marketing team with advice, in general or for specific projects
  • Give you comments and suggestions on any elements of your current marketing
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    STRATEGIC SERVICES

    Strategic Planning
    All companies need to know where they want to go and how to get there. I can give you objective insight into your goals, ideal customers, your strengths and what you need to do to succeed. I can help you in many areas like general strategies, branding, writing full business or marketing plans, organization issues, pricing and delivery. This is my area of greatest strength and experience.

    New Product Identification
    I'll help you generate and explore ideas that are grounded in customer needs, while being realistic and achievable within your company's abilities.

    Advertising Strategies
    Advertising is only as good as the strategy behind it. I'll give you effective copy and media strategies based on thorough understanding of customer motivations.

    Marketing and Communications Tactics
    I can develop the best marketing tactics that meet your business situation based on customer needs and behaviour. You'll get the action plans to achieve your vision.

    DEVELOPMENT SERVICES

    Advertising Creation
    I work with experienced creative writers and art directors who will give you solid, persuasive, on-strategy executions in any communications area, and media planners who'll make sure your ads are in the best places.

  • Traditional advertising (in any medium from flyers to television)
  • On-line marketing
  • Web site design
  • Direct mail

    Marketing Tactic Executions
    I can bring you some of the best resources in the business, to handle areas like Web site production, research, public relations, signage, printing, video production, sales coaching and more.

    New Product Development
    I can manage the exploration, development and launch.

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    I have considerable experience in all of these areas of marketing. See About Me for details.

    References are available on request.